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Genpharm · VYVGART
An interactive e-detailer and an HCP email series for VYVGART, argenx’s treatment for generalised myasthenia gravis, delivered for Genpharm in three localized versions.
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01The brief
The detail aid existed as a static file: fine to read, hard to present from. The brand also needed emails that carried the same story to HCPs between visits, in more than one market.
02Our approach
We turned the static file into an interactive e-detailer and updated twenty of its slides, then designed the email campaign on the same look, so the rep’s visit and the follow-up read as one. Both were delivered in three localized versions.
03The result
The VYVGART story now runs as an interactive e-detailer on the rep’s tablet, with an email series that follows it up in each market.
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