Use case · Menarini, Middle East & Africa
One partner, one portal, and everything built around it
Medugate, Menarini’s learning portal for HCPs across the Middle East and Africa, and everything around it: the webinars it hosts, a WhatsApp platform, nine product pages, nine newsletters, a medical chatbot and a pharmacist app.
- Client
- A. Menarini Middle East & Africa
- Market
- Middle East & Africa
- Sector
- Pharmaceuticals
- Scope
- 7 projects: portal, webinars, WhatsApp, product pages, newsletters, chatbot, app
At a glance
One partner. One portal. Seven projects.
- 1,500+
- HCPs on Medugate
- 800+
- CPD certificates
- 10+
- countries
- 14,900+
- webinar visits
- 01Medugate LMS PortalCustomised LMS for HCPs
- 02Webinar seriesCardio MEA, Fastum Active, Pain Points, GI Talks
- 03WhatsApp PlatformHCP campaigns and dashboard
- 04Product detail pagesNine brands
- 05Newsletters & emailersNine branded sends
- 06Medical chatbotInterface, avatar and animation
- 07Spasmomen PWAA pharmacist workflow
Project 01 · Customised LMS for HCPs
Medugate LMS Portal
A learning portal that manages and delivers medical education to HCPs across the region, with quizzes, CPD certificates and daily health news.
- For HCPs across MEA
- LMS development
- Interactive Q&A
- Progress dashboard
- Product pages by country
- Medical blog
- Daily updates
The challenge
Continuous education, without the usual cost
HCPs need continuous training to keep up with medical advances, and the usual solutions are costly, slow to build and hard to keep engaging.
Our approach
One portal for learning, products and news
We built a full LMS for Medugate: course management, interactive Q&A and quizzes, and a progress dashboard with real-time insight into each HCP’s learning. Menarini’s product pages are tailored by country, so each medical community gets local updates, and a medical blog brings HCPs industry news every day.
The result
A portal HCPs across the region use
Medugate runs quizzes, CPD certificates, health news and HCP profiles in one place, and hosts Menarini’s webinar series, live and on demand.
Project 02 · Webinars on Medugate
Webinar series
Four webinar series across three therapy areas. Each episode streams live on Medugate through a YouTube integration we built, and the recording goes up on the portal as soon as it ends.
- For HCPs across MEA
- Live on Medugate
- YouTube integration
- Recordings on demand
- Landing pages
- Email invitations
- 4
- webinar series
- 8
- episodes, live and recorded
- 14,900+
- visits to pages and videos
- 3,200+
- doctors reached
Cardiovascular5 episodes
The Journey · Cardio MEA
The latest advances in cardiology, episode by episode, for cardiologists across the Middle East and Africa.
Pain management1 episode
Fastum Active
The Sports Active webinar: a scientific discussion built around real-life sports injury cases.
Pain management1 episode
Pain Points
Expert perspectives on the challenges of contemporary pain management, grounded in clinical practice.
Gastroenterology1 episode
GI Talks
The latest Rome V updates, for diagnosing and managing functional gastrointestinal disorders such as IBS.
Project 03 · ORCA Connect · WhatsApp
WhatsApp Platform
The Menarini HCP WhatsApp platform, from the first sketches and wireframes to a full campaign dashboard.
- For HCPs across MEA
- Full HCP dashboard
- Campaigns
- Templates
- Contacts
- Reports
- Design system
The challenge
Reach doctors where they read
Menarini needed to reach consented HCPs on the channel they actually open, and to see what every campaign achieved.
Our approach
Sketch, wireframe, dashboard
We designed the platform end to end, from sketch and wireframe to production: campaigns, templates, contacts and reports in one dashboard, on a reusable design system of colours, type, buttons and chat components.
The result
About twelve campaigns, and a renewed quota
Around twelve campaigns have gone out across therapeutic areas, and the quota has been renewed for the next cycle.
Project 04 · ORCA Connect · Product pages
Product detail pages
Nine product detail pages across the Menarini portfolio, supporting launches, campaigns and HCP engagement.
- Nine brands
- Nebilet® / Plus
- Fastum
- Spasmomen
- Debromu
- Ketesse® tablets
- Ketesse® injection
- Ketesse® granules
- Prostamol®
- Vimovo®
The brief
One page per product
Each brand needed a detail page that carries its approved story, evidence and resources for HCPs.
Our approach
One system, nine brands
Every page is built on the same structure and components, then dressed in its brand, so a new product goes live quickly and looks like it belongs.
The result
Nine brands, one family of pages
Nine product detail pages delivered across the Menarini portfolio, supporting product launches, campaign communication and HCP engagement.
Project 05 · ORCA Connect · Email
Newsletters & emailers
Nine branded newsletters and emailers for HCP audiences, including an HTML template system for campaign mailers.
- Nine sends
- Fastum newsletter
- Fastum tube version
- Spasmomen emailer
- Spasmomen — French version
- Debromu emailer
- Ketesse — tablets & granules
- Ketesse — tablets only
- The Cardiology Newsletter — Episode 3
- The Cardiology Newsletter — Episode 5
- 50+
- emails
- 9
- newsletters
- 2
- French newsletters
- 1
- French brochure
- 50%
- built on Mailchimp
The brief
Newsletters that belong to their brand
Launches and campaigns needed regular, branded sends to HCPs, in more than one language.
Our approach
HTML templates, built once
We designed the emailers and an HTML template system for campaign mailers, so each brand’s newsletter is quick to produce and consistent in every inbox.
The result
Nine sends across the portfolio
Nine newsletters and emailers, from Fastum and Ketesse to The Cardiology Newsletter, in English and French.
Project 06 · Web application
Medical chatbot
An AI medical assistant for HCPs on Menarini’s eduGate portal: the chat window, and an avatar designed and animated for it.
- For HCPs
- Chat interface
- Desktop chat window
- Avatar design
- Avatar animation
The brief
An assistant with a face
The chatbot needed an interface HCPs would trust, and a character that makes it approachable.
Our approach
Interface, avatar, motion
We designed the chat interface and created the avatar, a red and white robot in Menarini’s colours, then animated it for the conversation.
The result
A chatbot that feels like Menarini
A branded assistant, from the chat window to the character that answers.
Project 07 · Progressive web app
Spasmomen PWA
A progressive web app for pharmacists, designed end to end around their workflow.
- For pharmacists
- Pharmacist workflow
- End-to-end UX
- Onboarding tutorial
- Three signature options
- Installable PWA
The brief
A tool for the pharmacy counter
Spasmomen needed an app pharmacists would actually use in their day.
Our approach
The workflow first
We mapped the pharmacist’s workflow and designed the app around it, as a progressive web app that installs from the browser.
The result
Designed end to end
A complete pharmacist journey, ready to build and run on any device.
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