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L'Oréal · Event management & exhibition games
An all-in-one attendee hub for L’Oréal’s Derma events, with the exhibition area and the whole event managed in person and online — and, for the first time, as many attendees online as in the room.
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01The challenge
The event’s detail aid was static, and the traditional presentation format did little to get HCPs involved. The event needed a more dynamic experience that kept the audience engaged.
02Our approach
We introduced interactive games such as SkinInTheGame, where HCPs answered questions for the chance to win prizes, and turned the existing detail aid into an interactive experience with our software, across the CeraVe, La Roche-Posay, SkinCeuticals and Vichy stands. We also ran the exhibition area and the event logistics, joining the in-person and virtual sides.
03The result
HCPs competed, answered questions and won prizes, and the interactive detail aid made the content far more memorable. For the first time, L’Oréal matched its physical attendance online, effectively doubling the audience.
More use cases
Event Management
The Jeddah Dermatology Conference, online and on site: registration, QR check-in, streaming and CME certificates.
Read the case study
Exhibition Games
Booth games, and smartwatches that counted every heartbeat on the way to a 7-million-beat goal.
Read the case study
Webinar Management
A live, CME-accredited Zoom webinar on IDDSI and patient safety: every email, page and certificate.
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