Use case · Fresenius Kabi, live Zoom webinar

IDDSI in Clinical Practice: a live webinar, designed end to end

For Fresenius Kabi we designed and developed every touchpoint of a live, CME-accredited Zoom webinar on IDDSI and patient safety, from the first invitation to the certificate.

Client: Fresenius Kabi
Format: Live Zoom webinar
Date: April 22, 2026, 9:00 AM – 1:15 PM
Accreditation: 2 CME hours, SCFHS

At a glance

One webinar. Every touchpoint.

Five speakers, six sessions and two accredited CME hours, carried by nine touchpoints we designed and developed.

5: speakers
6: sessions
2: CME hours, SCFHS-accredited
9: touchpoints designed

01Before the webinarInvite and remind
02On the dayLive on Zoom
03After the webinarRecording and certificate

Stage 01 · Invite and remind

Before the webinar

An invitation with the speakers, learning objectives and agenda, a landing page to register, and a reminder with calendar links.

For HCPs
Invitation email
Landing page
Registration
Reminder email
Outlook and Google Calendar

**Invitation**Speakers, learning objectives and the agenda, with registration and calendar links

**Landing page**The webinar, its speakers and the agenda, with Join Us and Register Now

**Reminder**Just a quick reminder: the date, the agenda and Go to Webinar

The invitation email on a phone: The Essential Piece for Patient Safety, the date, five speakers and the learning objectives — **Invitation, on mobile**Speakers, objectives and the CME seal

A follow-up email on a phone: the programme, the certificate and how to join — **Follow-up, on mobile**The programme and the certificate, in one read

Stage 02 · Live on Zoom

On the day

A “we are live” email took HCPs straight into the session on Zoom, and a Q&A page carried their questions to the speakers.

For HCPs
Live-now email
Zoom session
Q&A page

**We are live**The session has started: Join Now

**Q&A page**Questions to the speakers, one at a time

The live Q&A page on a tablet: one question on screen at a time, under the Fresenius Kabi mark — **Q&A page**One question at a time, on the big screen

Stage 03 · Recording and certificate

After the webinar

The landing page turned into the recording, attendees got their recording and certificate, speakers got their own thank-you, and every attendee could download an SCFHS-accredited certificate.

For HCPs and speakers
Recording page
Thank-you emails
Certificate of attendance
SCFHS accreditation

**Certificate of attendance**Accredited with 2 CME hours by the Saudi Commission for Health Specialties

**Recording page**The full webinar, on demand

**Landing page, after**The same page, now with View Recorded Webinar

**Thank you, attendees**The recording and the certificate, one link each

**Thank you, speakers**A note of thanks, with the recording

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