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AbbVie · Skyrizi campaign
A campaign landing page for Skyrizi on World Psoriasis Day 2025, where visitors create their own poster or social media post for #StopTheDominoEffect — alongside a CLM conversion for the brand.
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01The brief
For World Psoriasis Day, the campaign needed more than a page to read: a way for people to join in and share the message themselves.
02Our approach
We designed a landing page with a poster and social-post maker: choose what to create, pick the language, add a photo and a message, and download it ready to share. The same period covered a CLM conversion for the brand.
03The result
Every poster made on the page takes the #StopTheDominoEffect message further, in the visitor’s own words and photo.
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