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Use CasesLanding Pages

Pfizer · Landing page & health awareness campaign

Paxlovid awareness campaign

A dynamic landing page, with CMS control, for a non-branded awareness campaign on COVID-19 treatment options: educating the public on available treatments and encouraging early action.

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Paxlovid awareness campaign

01The challenge

Clear, trusted and always up to date

The page had to look professional and engaging, be easy to navigate and accessible to everyone, and allow real-time updates so the information stayed accurate as guidance changed.

02Our approach

A calm page, and a CMS behind it

The layout focuses on treatment awareness, symptoms and recommended actions, in clean, neutral colours with simple health graphics that build trust. Clear calls to action guide visitors to learn more or take the next step.

  1. Treatment awareness
  2. Symptoms and actions
  3. Neutral, trusted design
  4. Clear calls to action
  5. CMS dashboard
  6. Real-time updates
The Paxlovid awareness landing page on desktop, tablet and phone

03The result

Information that keeps pace with the guidance

The campaign runs on a page the team can update in minutes from the CMS dashboard, so the information stays accurate while the call to action stays simple for every visitor.

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