Designers make a big impact throughout this stage. They meet with clients to gain their opinion on what works and what doesn't, and clients test the mock-ups. Until a well-defined product that addresses the main issues for customers is produced, this process is repeated. The creation of a roadmap is one of the most crucial components at this point. Roadmaps are informational visual displays that show the entire process from planning to publishing. They serve as a model for determining whether objectives are attained and match the product vision conceptually and technically.
To better understand the target audience o the client, their motivations. we develop data-driven personas and archetypes, which can then be used to measure effective communication.