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Uriage & Apivita · Interactive experience
An interactive skin game for Uriage and Apivita: one experience, split between the two brands, that turns a stand visit into a round of play.
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01The brief
Uriage and Apivita wanted visitors to engage with their skincare ranges rather than walk past them, with an experience that carried both brands side by side.
02Our approach
We designed an interactive game in which each brand keeps its own world — Uriage’s blue, Apivita’s gold — and the products sit at the heart of every round, built to run on laptops and screens at the stand.
03The result
The Skin Game was delivered for both brands, giving each a playful way to put its range in visitors’ hands.
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