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Use CasesExhibition Games

Pfizer · Emblaveo · Exhibition game

Emblaveo Activity Spectrum

A touch-screen game for the Emblaveo stand: thirty seconds to drag the seven bacteria in the Emblaveo spectrum into the circle, with the ones that do not belong mixed in among them.

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Emblaveo Activity Spectrum

01The brief

One message, played rather than read

Emblaveo covers a specific spectrum of resistant bacteria. The stand needed doctors to remember which ones, and a booth game is where a passing HCP stops long enough to learn it.

02Our approach

Fourteen bacteria, seven that belong

Fourteen cards, each a bacterium with its own colour and mark. The player drags the seven in the spectrum into the circle; a wrong one is turned away with the reason, a right one takes its place on the spectrum line. A thirty-second clock, a finish screen, and the stand resets itself for the next player.

  1. Touch-screen game
  2. Thirty-second rounds
  3. Fourteen bacteria
  4. Instant feedback
  5. Spectrum complete screen
  6. Self-resetting for the stand
A full round: the start screen, the drag, the spectrum completing and the reset

03The result

Agents against resistance, at the stand

The game runs on the stand screen on its own: start, play, complete and reset, round after round, with the Emblaveo spectrum as the thing each player builds.

Spectrum complete: all seven bacteria in the Emblaveo spectrum placed on the line
A round in play: four of seven placed, and A. baumannii turned away as outside the spectrum

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