Abbott · Gamified LMS
Abbott needed a scalable way to train healthcare professionals on the latest medical advances: one that would engage them, track their progress and show measurable outcomes.
Talk to our experts01The challenge
HCPs need continuous training to keep up with medical advances. Existing solutions were often costly, slow to develop and not engaging enough to sustain an effective learning programme.
02Our approach
We built a fully gamified LMS for pharmaceutical training, with game elements woven through every step to keep learners motivated.
03The result
Learners earned scores and competition points throughout the programme, which ranked them on a public leaderboard. With real-time progress tracking, Abbott’s training became efficient and measurable, and the competition raised both engagement and knowledge retention.
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04Around the LMS
The programme runs in waves, one competitor module at a time. A dashboard shows enrolment in each wave, how far every module has been completed and the time learners spend on it, and a monthly email opens each module — like the Climbing Everest guide to the Roche module. Twenty-four screens, all on one design system.


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