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Use CasesGamified LMS

Abbott · Gamified LMS

Gamified Learning Management System

Abbott needed a scalable way to train healthcare professionals on the latest medical advances: one that would engage them, track their progress and show measurable outcomes.

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Climbing Everest: the programme’s key visual, a team of climbers reaching the summit

01The challenge

Training that HCPs finish

HCPs need continuous training to keep up with medical advances. Existing solutions were often costly, slow to develop and not engaging enough to sustain an effective learning programme.

02Our approach

The whole learning journey, gamified

We built a fully gamified LMS for pharmaceutical training, with game elements woven through every step to keep learners motivated.

  1. Badges earned
  2. Performance scores
  3. Competition points
  4. Leaderboard ranking
  5. Progress tracking
  6. Measurable outcomes

03The result

Engagement that shows in the numbers

Learners earned scores and competition points throughout the programme, which ranked them on a public leaderboard. With real-time progress tracking, Abbott’s training became efficient and measurable, and the competition raised both engagement and knowledge retention.

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The Top Performers leaderboard on a laptop, the top three on a podium

04Around the LMS

A dashboard, a landing page and monthly emails

The programme runs in waves, one competitor module at a time. A dashboard shows enrolment in each wave, how far every module has been completed and the time learners spend on it, and a monthly email opens each module — like the Climbing Everest guide to the Roche module. Twenty-four screens, all on one design system.

The Abbott dashboard on a laptop: total users, current modules, enrolment across waves, completion progress and time spent
DashboardEnrolment, completion and time spent, by wave
The Climbing Everest email on a tablet: get ready to start your climb, the Roche module guide
Monthly emailThe Climbing Everest guide to the Roche module

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