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Use CasesORCA Connect channels
Use case · SAJA, Kingdom of Saudi Arabia
We designed and built four connected platforms that educate doctors, train SAJA’s teams, reach doctors on WhatsApp and bring every interaction into one view.
At a glance
Medical education: live webinars, recorded courses and certificates, run from its own dashboard.
For healthcare professionals
Gamified training with a manager’s certificate.
For SAJA’s medical staff
Campaigns, templates and contacts on WhatsApp.
For SAJA’s teams, reaching consented doctors
Every channel and every doctor in one view.
For SAJA’s teamsThe story
Saja Connect did not start in Figma. It started on paper, became a design system, and ended as the portal doctors use today.
Brainstorming
The brief, an audit of what SAJA already had, and references gathered with the client team: who the doctors are, what they come for, and what the portal has to do for them before it has to look like anything.
Sketch
Fast pen-and-paper passes tested the layout ideas cheaply: the hero, the anchor cards and the recorded-webinar window were all drawn here before anything was drawn in Figma. Watch one become the page it is today.
Design system
Green carries the interface; red is kept for signals. One type family in five steps, and a small set of components — each with its default, hover, active and disabled states — that every screen is assembled from. The logo is hard to use small, so its capsule shape became the brand cue that runs through the site, and the icon set was extracted and cleaned up with AI.
Delivered
Onboarding and every screen finished, annotated with their states and assets for the build.
From the design files
01The ecosystem
Every channel used to keep its own data. Now doctors register once, and all four platforms know them.
Platform 01 · LMS for HCPs
An LMS for doctors: live scientific webinars, recorded courses they complete for a certificate, and product knowledge, in one portal.
Behind Saja Connect · The dashboard
SAJA’s team runs Saja Connect from a dashboard of its own: who has signed up, which pages they visit, the recorded webinars and product pages they see, the media library, who can see what, and the site’s settings. Every view filters by specialty and by country.
Platform 02 · Staff training
Product training that feels like progress, in the style of Coursera or Udemy.
Platform 03 · Campaign portal
Run WhatsApp campaigns to consented doctors, and see who opened and clicked.
Platform 04 · Intelligence dashboard
Every channel, every doctor, one dashboard.
How it was built
A reusable SAJA design system of colours, type, buttons and components, so every screen of every platform stays consistent.
Interface and code
The dashboard’s interface and its front end in code, with a clear component structure, responsive from desk to phone.
What comes next
The dashboard is the foundation the full omnichannel build grows from: every channel, every doctor, one view.
02One doctor, one journey
A cardiologist in Jeddah gets a webinar invitation.
She registers once and gives consent.
She asks the speaker a question and answers the survey.
She reads the product page, then watches the recording.
She asks the AI assistant a follow-up.
SAJA sees it all in her HCP 360 profile.
03Delivered
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We design and build connected engagement platforms for pharma and healthcare teams across the Middle East.
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