Molnlycke Cycle Meeting
background about
Molnlycke Cycle Meeting
Molnlycke wanted to create an event that was both entertaining and engaging for their attendees, aiming to foster excitement while measuring participant engagement levels throughout the event.
Challenges
While it was crucial to keep attendees entertained, there was no reliable way to measure their engagement. Ensuring that the participants remained interested and involved throughout the event was a challenge, especially with a large audience.
APPROACH
We developed multiple engaging games like the Memory Game, Darts, and Beats Game to keep attendees active and entertained. Additionally, to measure the engagement levels, we used smartwatches to track attendees' heartbeats in real time, displaying the data on smart screens. The goal was to reach 7 million heartbeats, indicating high engagement.
Developed games
Memory Game
Darts, Beats
Smartwatch tracking
Real-time heartbeats
7 million goal
Solutions
The games successfully engaged attendees, and the heartbeat tracking provided a fun, measurable indicator of their excitement and involvement. By encouraging participants to actively engage and watch their heart rate increase, the event maintained high energy and participation throughout, ensuring an exciting atmosphere and sustained attention.