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5th Loreal Derma series

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Background

Challenges

Approach

Solutions

background about
Loreal Derma

Created an all-encompassing attendee hub for L’Oreal, designed to manage and enhance participation across multiple L’Oreal events, ensuring consistency and high engagement levels. Additionally, we managed both the Exhibition Area and the overall event management, overseeing the smooth operation of both in-person and virtual experiences. For the first time, L’Oreal was able to achieve the exact number of physical attendees virtually, effectively doubling the attendee numbers by incorporating virtual event management.

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Challenges

The event's original detail aid was static and lacked interactivity, making it difficult to engage HCPs effectively. The traditional presentation format did not encourage active participation or excitement, and there was a need for a more dynamic experience to keep the audience engaged.

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APPROACH

We introduced interactive games like SkinInTheGame, a competition where HCPs answered questions with the chance to earn prizes. We also transformed the existing detail aid into an interactive experience using our software, which allowed participants to engage with the content in a more dynamic and entertaining way. Additionally, we managed the Exhibition Area and the event's logistical needs, combining in-person and virtual components to ensure seamless participation and engagement.

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Check In & Badge

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Attendee Hub

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Cerave Challenges
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Game Exhibition

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Detailed Aid & Filter

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Game Exhibition

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Detailed Aid & Filter

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Game Exhibition

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Detailed Aid & Filter

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Detailed Aid & Filter

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Solutions

The event became highly engaging and entertaining, with HCPs actively participating in competitions, answering questions, and winning prizes. The interactive detail aid increased engagement and allowed for a more memorable experience. This solution not only made the event more enjoyable but also ensured that key educational content was effectively communicatedFor the first time, L’Oreal achieved the same number of physical attendees virtually, effectively doubling the attendee count and providing a successful integration of virtual and physical event management.