Abbott Gamified Learning Management System
background about
Abbott
Abbott sought an effective solution for training healthcare professionals (HCPs) on the latest medical advancements. They needed a scalable platform that could engage users, track progress, and provide measurable outcomes.
Challenges
The pharmaceutical industry requires continuous training for HCPs to stay updated with medical advancements. Existing solutions often face challenges like high costs, time-intensive development, and lack of engagement, making it difficult to maintain effective learning programs.
APPROACH
We implemented a fully gamified Learning Management System (LMS) specifically designed for pharmaceutical companies. The system incorporates various gamification elements to enhance learner engagement and motivation:
Badges Earned
Performance Scores
Competition Points
Leaderboard Ranking
Progress Tracking
Measurable Outcomes
Solutions
The entire learning journey was gamified, providing HCPs with a dynamic and engaging experience. Learners earned scores and competition points throughout the program, which contributed to their ranking on a public leaderboard. This gamified approach, combined with real-time progress tracking, ensured that Abbott’s training programs were not only efficient and impactful but also fostered a sense of competition and achievement among participants, increasing overall engagement and knowledge retention.
