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Services · Event Management Tools · Exhibition Games

The booth everyone queues for.

Custom exhibition games designed around your event’s theme and your brand’s message — the reason a doctor stops at your stand, stays for three minutes, and leaves remembering what the product does.

Talk to our experts
The start screen of “Revolutionise Care”, an exhibition game built for Mölnlycke

Positioning

A game is a message people choose to play

At a congress, every stand is competing for the same forty seconds of attention. A well-made game turns those seconds into minutes, and the minutes into a message remembered.

A brochure asks
  • To be picked up
  • To be read later, usually never
  • For attention it has not earned
  • Nothing back from the visitor
A game gets
  • A visitor who chose to stop
  • Three minutes with your key message
  • A score worth coming back to beat
  • Contact details, given willingly
A branded exhibition game with a glowing leaf in a forest scene

What we build

Games that carry the brand’s message

Every game starts from the one thing you want a visitor to remember. The mechanics, the look and the questions are designed to deliver it.

Themed interactive experiences

Games that match the event’s theme, so the booth, the game and the message feel like one idea.

Theme-based game design

Quizzes, races, puzzles and challenges designed around your therapy area and product story.

Branded gamification

Your identity throughout, with points, rewards and live leaderboards that keep a crowd at the stand.

Built for the booth

Touchscreens, tablets or a big screen with phones as controllers, designed for a noisy hall.

Lead capture

A short registration before or after play, feeding your follow-up with consent recorded.

An exhibition quiz game on a tablet with its question screens

A visitor’s three minutes

Designed from the first glance to the follow-up

A booth game has to work for someone who has never seen it, in a noisy hall, in under five minutes. Every step is built for that.

Sees the screen

An attract loop that shows the game being played, from across the aisle.

CountedAttract-loop interactions.
Starts playing

One tap to begin; the rules are learned by playing.

CountedGames started.
Meets the message

Each round carries a key message, framed as a challenge.

CountedAnswers, per question.
Gets a score

The leaderboard updates live on the big screen.

CountedScores and replays.
Leaves details

A short form to enter the prize draw, or to receive the material.

CountedLeads, with consent.
Hears from you again

A follow-up email with the material and their score.

CountedFollow-up opens.
A game registration screen asking for the visitor’s name and details

Why teams choose us

Games made for healthcare audiences

A game for physicians has to respect their time and their intelligence. The content is medical, the tone is professional, and the fun is in the challenge.

Tailored to your event

Every game fits the event’s theme and your objectives, from brand awareness to lead generation.

End-to-end service

Concept, design, content, build, on-site setup and support during the event, from one team.

Engagement with purpose

Games that entertain and carry the message, with the data to show what visitors took away.

The Mölnlycke brand mark on the green of the “Revolutionise Care” game

Reporting

What the booth achieved, in numbers

Footfall is a guess. A game counts every visitor who stopped, what they answered and who asked to hear more.

At the booth

  • Games played, by hour and by day
  • Unique players and repeat players
  • Average time played
  • Top scores and the leaderboard
  • Peak times, for staffing the stand

The message

  • Answers per question: what visitors knew
  • Messages answered correctly after play
  • Leads captured, with consent
  • Material requested
  • Follow-up opens and clicks

How it connects

The game is where the conversation starts

A visitor who played is warm. The game hands that warmth to the channels that can continue the conversation.

Event management

Players are matched to their registration and check-in.

Email

The follow-up with material and score goes out the same day.

WhatsApp

A prize notification or a link to the product page, where consent allows.

Product pages

The game’s final screen links to the full product story.

Field force

Reps see who played at the stand before their next visit.

The HCP profile

With ORCA Connect, play and answers land on the doctor’s profile.

FAQ

Common questions

How long does a custom game take?

Typically four to eight weeks, depending on the mechanics and the content review. A game built on one of our existing engines can be ready sooner.

What hardware do we need?

A touchscreen, a tablet or a large screen, depending on the format. We can supply and set up the hardware, or build for yours.

Can the game run without internet?

Yes. Booth games run offline and sync the results when a connection is available — congress Wi-Fi is never relied on.

Can we use the game at several events?

Yes. Content and branding can be refreshed for each event, and results are reported per event.

Is the content reviewed?

Every question and claim goes through your medical and regulatory review before the game is built, like any other promotional material.

Can visitors play in Arabic?

Yes — bilingual games with a language choice on the start screen.

The whole point

Let’s build the game your booth is remembered for.

Tell us the event and the one thing you want visitors to remember.