Modular storytelling
Stories structured as modules, so the rep can follow the conversation the physician wants to have.
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Services · Detail Aid Development · Detail Aid Development
Interactive e-detailers built for the call itself — modular stories the rep can follow wherever the physician takes the conversation, clean data visuals, compliant references, and smooth performance on a tablet, online or off.
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Positioning
Physicians do not sit through slides in order. They ask about the one thing they care about. A good detail aid lets the rep go there in one tap — and come back.
What we build
Every detail aid starts from the call it has to support: who the physician is, what they will ask, and what the rep needs to show in answer.
Stories structured as modules, so the rep can follow the conversation the physician wants to have.
Clinical data turned into charts and animations that read in seconds, not tables that need explaining.
Every claim carries its reference, one tap away, and traceable through review.
Veeva CLM and Engage, IQVIA and Platforce, or standalone on the tablet.
Fast, fluid and complete with no signal — because hospital corridors rarely have one.
A call, as it happens
A detail aid is judged in the call. Each moment of that call is designed, and — where the CLM reports it — recorded.
The rep picks the path for this physician’s specialty.
RecordedStory opened.One tap to the efficacy data, the safety profile or the dosing.
RecordedSlides shown and order.A clean chart that builds as the rep explains it.
RecordedTime per slide.The reference opens over the slide, and closes back to it.
RecordedReference opens.An approved email with the material, sent from the call.
RecordedFollow-up sent.Key messages confirmed, and the next step noted.
RecordedCall outcome, in the CRM.
Why teams choose us
A detail aid has two audiences before it reaches a physician: the reviewers and the reps. We design for both.
Claims, references and safety information laid out so medical, legal and regulatory review is fast and clean.
Navigation tested with reps before release, so it works in a real call, one-handed, under pressure.
Built and validated on the CLM you use, with packaging handled by our modular export tool.
Reporting
CLM data shows what reps actually use. That turns the next version from opinion into evidence.
How it connects
What a physician saw in the call should shape what they receive next — and what they read before the call should shape the call.
Packaged for every CLM from the same approved modules.
Approved follow-up sent from the call, with the material discussed.
The same stories available on the web between calls.
Deeper data presented by a speaker, for the physicians who want it.
Call activity visible in the CRM for managers.
With ORCA Connect, the call joins every other touch on the doctor’s profile.
FAQ
Veeva CLM and Engage, IQVIA and Platforce, as well as standalone tablet apps. The same content can be packaged for several of them with our modular export tool.
Yes. Everything — slides, videos, references — is packaged to run without a connection, and syncs call data when the rep is back online.
Yes. We rebuild it as an interactive, modular detail aid, keeping your approved claims and references.
Each claim carries its reference as part of the content. References open over the slide in the call, and are checked automatically before export.
Yes — detail aids built for Veeva Engage and remote calls, with layouts that work when shared on screen.
Yes, bilingual detail aids with right-to-left layouts designed properly.
The whole point
Tell us the product, the audience and the questions physicians ask — we will build the call around them.